Nike- Managerial Case Study - 4914 Words

NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the worlds top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.†¦show more content†¦In 1988, Nike declared its first ads in â€Å"the just do it† campaign. Later and after entering the European market, Nike became actively involved as a sponsor of soccer youth leagues, local clubs, and national teams. The big break came in 1994, when the Brazilian team, the national team for which Nike had real sponsorship, won the World Cup. The victory led overseas revenues to surpass U.S revenues for the first time. Today Nike dominates the athletic footwear market. Nine of the 10 top selling basketball shoes, for example, are Nikes. Nike introduces hundreds of shoes each year for 30 sports, averaging one new shoe style every day of the year. Swooshes abound on everything from wristwatches to golf clubs to swimming caps. In the light of management theory, the founder had played the role of the entrepreneur who committed organizational resources to develop innovative goods and services. He decided to expand internationally to open new markets for the company’s products. Nike’s management is in accordance with the administrative management theory. They focus on identifying the principles that will lead to the creation of the most efficient system of the organization and management. Their theory evolved to organizational environment theory with an open system that takes in resources from its external global environment and converts them into goods and services that are sent back to the environment for purchase byShow MoreRelatedNike- Managerial Case Study4930 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It hasRead MoreAnalysis of Three Videos on Outsourcing967 Words   |  4 PagesThree Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoric include crying babies, sweatshop conditions and a sad soundtrack all are designed to support this anti-outsourcing message against Nike. The visual rhetoric extends beyond the useRead MoreA Case Study Of Nestle S.a1368 Words   |  6 Pages This case study of Nestlà © S.A. will identify and analyse on a managerial issue that this company has undergone. The issue recognised is the use of child labour in cocoa production. This problem is a violation of child labour and human trafficking laws. This problem in society is completely unethical and inhumane and multiple global companies have had similar issues related to their production lines. Many articles have stated similar arguments and opinions towards this type of labour. There haveRead MoreNike s Organisational Structure, Motivation Of Their Workforce And Managing Cross Cultural Conflict2016 Words   |  9 Pages Introduction: Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of sporting apparel and accessories (Sage, 2008). Nike is the world leader in the segment of athletic shoes and apparel (Iqbal, n.d.). The purpose of this paper is to examine the challenges and issues faced by Nike’s management, and what factors have led to such issues. Furthermore, what theories and strategies can be used to explain the issuesRead MoreCBU Syllabus 2015 MBAC 51031353 Words   |  6 PagesCourse Overview and Objectives The course will provide students with an introduction to the basic tenets of accounting tailored with a specific emphasis on issues relevant to CED enterprises. The course is a unique combination of financial and managerial accounting themes designed particularly for those working in a CED environment. We begin with the fundamental financial accounting concepts and principles upon which modern accounting is based. These will be applied to the traditional balanceRead MoreThe Relationship Between Ethics and Corporate Social Responsibility2613 Words   |  11 Pages(2003) defined managerial ethics as â€Å"standards of conduct and moral judgement managers’ use conducting their business†. The objective of this essay is to analyze the relationship between ethics and corporate social responsibility (CSR). It will start with the principle concept of ethics, business ethics, and corporate social responsibility; the important of ethics in CSR that corporations should comply with; and comparing the two case studies of corporations that adopted CSR and managerial ethics. VelasquezRead MoreHistory Of Scientific Management And Its Impact On Managerial Accounting Essay1825 Words   |  8 Pagesdependent on both competitive wages, as well as maximum productivity. Taylor’s Impact on Managerial Accounting Frederick Wilson Taylor has become known as the father of scientific management, and his work had a significant impact on the progressive period. When first developing the formal definition of managerial accounting, Taylor’s studies were heavily referenced throughout the process. This definition defines managerial accounting as â€Å"the process of identification, measurement, accumulation analysisRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreCase Study9153 Words   |  37 PagesCOLLEGE OF ARTS AND SCIENCES SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2- Case 9- Sony Corporation : An Evolution of Technology†¦14 2.3- Case 10- Nike :Spreading Out to Stay Together†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 3.0. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.42 ACKNOWLEDGEMENT Special thanks to ourRead MoreA001426205 Bellamy Charles STMK Essay2945 Words   |  12 Pagescomments FOR MODERATOR’S USE ONLY  I agree with the assessor’s assessment  I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: /20 Moderator: Title: NIKE case study Assignment topic: You have been provided with a case study of NIKE. In your case report, identify three or four Marketing Challenges covered in this subject and address how those challenges can be met using the principles developed in this subject. Please ensure to use academic in-text

Asthma Management - Free Essay Example

Sample details Pages: 3 Words: 801 Downloads: 4 Date added: 2019/07/31 Category Health Essay Level High school Topics: Asthma Essay Did you like this example? Asthma is the one of the leading chronic diseases in children. Nearly twenty-seven million people are affected by asthma, and seven million of them are pediatric patients. Many children who are diagnosed with asthma will be prescribed long acting beta agonists, short acting beta agonists, or inhaled corticosteroids. Don’t waste time! Our writers will create an original "Asthma Management" essay for you Create order Children and adults with asthma will be given a peak flow meter to be used every day before and after bronchodilator medications to determine the amount of air flow through their lungs. The purpose of this paper is to determine the effects of these treatments and how well children, or caretakers of children, manage their asthma. According to DePaola, Roberts, Blaiss, Frick, and McNeal (1997), it was found that mothers and children influence each others perception of the medications, and should both be targeted for intervention. One of the most important steps in the management of asthma is proper education to the children or caretaker. This education may include medications, peak flow meters, or proper use of inhalers. Literature Review As stated earlier, some asthma medications include long acting bronchodilators, short acting bronchodilators, or inhaled corticosteroids. Long acting bronchodilators should be used every day, and are used to control asthma. Some examples of long acting bronchodilators include Formoterol, Salmeterol, or Symbicort. Short acting bronchodilators should be used for quick relief or before exercise, and they are also commonly known as rescue medications. They act by quickly opening the airways during an attack, start working after inhalation, and last two to four hours. Some examples of rescue medications include Albuterol, Metaproterenol, and Levalbuterol. Inhaled corticosteroids work by reducing inflammation or reducing mucus production in asthma patients. Examples of steroids include Pulmicort, Qvar, Flovent, etc. Peak flow meters are very important in the care of asthma patients. A peak flow meter tells of the patients ability to blow air out of their lungs. It is crucial for proper instruction to be given to caregivers and patients on how to use the peak flow meter. As stated by Paymon, Riley, and Miller (2018), Such interventions allow caregivers to have improved perception of control of their childs asthma and increased confidence when caring for the child. Peak flow meters can also determine how well asthma is being treated or if their condition is worsening. When given a peak flow meter, the patient will be instructed to blow out a fast breath, as if blowing out candles on a birthday cake. This fast burst of air is known as the patients peak expiratory flow, or PEF. The patients normal PEF range will be determined and marked on the flow meter by a red, yellow, or green color marker. Based on these color markers, the child or caregiver will know if they should continue current therapy, ta ke a rescue medication, or seek emergency attention. When given the peak flow meter, the child should also be given a diary. The diarys purpose is to chart the PEFs every day and list how the patient is feeling in order for the medical team to determine if the proper management of the patients asthma is being achieved. The most common method used to treat asthmatic symptoms is a metered dose inhaler. It is very common that many children are not taught the correct way to use their inhaler, which leaves the child getting little to no benefit at all from their medications. To receive optimal dosage of the medication, the patient must shake or prime their MDI, take in a deep breath, and then hold their breath for at least ten seconds. Many children may have trouble actuating the inhaler and inhaling at the same time, so many are also given a spacer. A spacer holds the medication so that optimal dosage may be achieved. A child using an MDI without a spacer may not be achieving optimal particle deposition into the airways. Benidictis and Selvaggio (2003) state, It is traditionally accepted that particles larger than 5? µm are mostly deposited in the oropharynx and upper airway as a result of inertial impaction; particles ranging from in the 1â€Å"5? µm are efficiently deposited in the lower respira tory tract (respirable fraction); particles less than 1? µm are inspired and then expired without ever settling on the airway. Conclusion Parents, or caregivers, play a crucial role in the management of asthma in pediatrics. It is important to thoroughly instruct the parents and patients all that is needed to know about asthma medications, MDIs, and peak flow meters. They need to be assisted in a management plan and know when and where to go in case of an exacerbation of a pediatric patients condition. Many pediatric patients conditions may decline due to improper treatments. This will increase their amount of doctor visits or hospital stays, increasing stress on the patient or family, and lead to further worsening of the patients condition.

Human fossil findings in Indonesia Free Essays

Indonesia is an of import state to analyze about human beginnings and development, due to many sites within cardinal Java, such as Sangiran and Ngandong which account for 75 per centum of the world’s Homo erectus findings ( Frederick A ; Worden, 2011 ) . Development of Homo sapiens in Indonesia has shown Indonesian archipelago was inhabited by Homo erectus, which were known as the â€Å"Java Man† , between 1.5 million old ages ago and resent as 35,000 old ages ago. We will write a custom essay sample on Human fossil findings in Indonesia or any similar topic only for you Order Now About 800,000 old ages ago, some of the earliest hominids of the archipelago made tools, constructed boats, used fire, and had a linguistic communication ( Fredrick A ; Worden, 2011 ) .Furthermore, about 600,000 old ages ago, these hominids have developed a more complex and civilised civilization which was scattering throughout Indonesia ( Fredrick A ; Worden, 2011 ) . Patterns of development started to organize through hunting, fishing, and making communities which depended on tools made of stuffs such as shell, wood, bamboo, and rock ( Fredrick A ; Worden, 2011 ) . The most recent finds in human dodos, were in 2004 on the island of Flores, Indonesia, which is located between Bali and Timor. Flores, Indonesia is one of many Wallacean islands, which lie E of Wallace ‘s Line and west of Lydekker ‘s Line.Teams of archaeologists found an wholly new type of hominid species at the Liang Bua digging site, which has since been named Homo floresiensis. This type of hominid has been considered a new hominid type that had locally evolved, was a well smaller hominid, and was assorted between Homo erectus and modern worlds ( Fredrick A ; Worden, 2011 ) . Homo floresiensis was a dwarf homo, which lived at Liang Bua between at least 95,000 and 13,000 old ages ago. The species was believed to hold used rock tools, fire, and hunted little animate beings found on Flores ( Foley, 2005 ) . The freshly found remains had a skull that appeared to belong to a hominine species, perchance belonging to a kid sing its size, but one time the staying parts of its skull and dentitions were found and they concluded it did non belong to a kid, but an grownup. The remains of this hominines partial skeleton was found and, the likes of which had ne’er been discovered before.Today, this specimen is referred to as Liang Bua 1 ( Smithsonian Institution, 2014 ) . The earliest modern worlds coexisted with their hominid relations for 1000s of old ages, although there is no grounds of this at Liang Bua ( Fredrick A ; Warden, 2011 ) . Although Indonesia is highly diverse ethnically, with more than 350 distinguishable cultural groups that are recognized, along with 13 linguistic communications spoken by 1 million talkers ( Fredrick A ; Warden, 2011 ) . Human in-migration to the islands of Indonesia occurred as long ago as 3000BC, and was uninterrupted for about 3000 old ages. Peoples immigrated to Indonesia in little groups and established independent civilisations all around the seashore, on occasion coexisting with the hostile posterities of â€Å"Java Man† ( Frederick A ; Worden, 2011 ) . In the following several millenary Indonesia developed cultural features that still exist today such as rice agribusiness, ceramic and metal engineering and the enlargement of long distance seal travel and trade. Earlier dwellers used horticultural economic system in which they grew cereals, created clayware and rock tools during the period 2500 to 500 B.C ( Glasscase, 2011 ) . During the period between 500 B.C. and A.D. 500, as the people of the archipelago progressively interacted with South and East Asia, metals and domesticated farm animate beings were introduced ( Glasscase, 2011 ) . The Dongson civilization, which originated in Vietnam and southern China around 1000 BC, spread to Indonesia, conveying irrigated rice turning techniques, husbandry accomplishments ; buffalo forfeit rites, bronze casting, the usage of raising megaliths, and ikat weaving methods. By 700 BC, Indonesia was dotted with lasting small towns where life was linked to rice production ( Alone Planet, 2014 ) . These early colonists were animists, believing all objects had a life force or psyche. The liquors of the dead had to be honored, as they could still assist the life and influence natural events, while evil liquors had to be warded off with offerings and ceremonials. As there was a belief in the hereafter, arms and utensils were left in grave for usage in the following universe. By the first century AD, little lands, were little more than aggregations of small towns with a leader, which evolved from Java ( Lonely Planet, 2014 ) . The island’s changeless hot temperature, abundant rainfall and volcanic dirt were ideal for wet field rice cultivation. The organisation this required may explicate why the Javanese developed a apparently more successful society than the other islands. It is non certain how Hinduism and Buddhism arrived in Indonesia. The oldest plants of Hindu art in Indonesia were found in Sulawesi and Sumatra in 3rdcentury AD ( Fredrick A ; Worden, 1992 ) . One theory suggests that the development tribunals invited Brahman priests from India to watch over on religious and ritual forfeits, thereby supplying position to those in control ( Fredrick and Worden, 1992 ) . In earlier lands, the Hindu-Buddhist land of Sriwijaya rose in Sumatra ( an Indonesian island ) during the seventh century AD ( Lonely Planet, 2014 ) . It was the first major Indonesian sea power able to command the trade in Southeast Asia by being located on the Strait of Melaka. The Buddhist Sailendra dynasty and the Hindu Mataram dynasty flourished in Central Java ( the largest Indonesian island ) between the 8th and 10th centuries ( Alone Planet, 2014 ) . While Sriwijaya’s wealth came from trade, Javanese lands like Mataram had human labour at their disposal and developed as agricultural societies. At the terminal of the tenth century, the Mataram land declined. The Centre of power shifted from Central to East Java and it was a period when Hinduism and Buddhism were united and when Javanese civilization began to come into its ain ( Pearson Education, 2000-2014 ) . A series of lands held until the 1294 rise of the Majapahit land, which grew during the reign of Hayam Wuruk from 1350 to 1389 ( Pearson Education, 2000-2014 ) . Its territorial enlargement can be credited to military commanding officer Gajah Mada, who helped the land claim control over the archipelago, claiming power over smaller lands and obtaining trading rights from them. After Hayam Wuruk’s decease in 1389, the land began a steady diminution ( Pearson Education, 2000-2014 ) . The first Islamic letterings found in Indonesia day of the month from the eleventh century. Islam foremost took clasp in northern Sumatra, ( a western Indonesian island ) where Arab bargainers had settled by the thirteenth century. From the 15th and 16th centuries, Indonesian swayers made Islam the province faith. By the fifteenth century, the trading land of Melaka ( a little Malaysian province ) was making the tallness of its power and had embraced Islam ( Lonely Planet, 2014 ) . Its influence strengthened the spread of Islam through the archipelago. By the clip of the prostration of the Majapahit land ( based on the island of Java ) in the early 1500s, many of its orbiter lands had already declared themselves independent Islamic provinces ( Alone Planet, 2014 ) . Much of their wealth came from trading spices, and Islam followed the trade routes across the archipelago. By the terminal of the sixteenth century, a new sea power had emerged on Sulawesi, which had been settled by Malay bargainers and whose kingdoms spread far beyond the part ( Alone Planet, 2014 ) . Get downing in 1602, the Dutch easy established themselves as swayers of Indonesia and finally laid the foundation of the Indonesian province, by taking advantage of the failing of the little lands that had replaced that of Majapahit ( Pearson Education, 2000-2014 ) . During 300 old ages of regulation, the Dutch developed the Netherlands East Indies into one of the universe ‘s richest colonial ownerships, pull outing natural resources through local elites but making small to overhaul Indonesia. By the terminal of the Dutch regulation and after many wars and lives taken, the Indonesian people wanted to stand entirely and go united. The Indonesian people started to have a Dutch instruction for the kids of the Indonesian elite, and with that came Western political thoughts of freedom and democracy ( Alone Planet, 2014 ) . However, the first thoughts of Indonesian patriotism came from Islamic motions. Despite Dutch repression, the nationalist motion found a incorporate voice. In a historic proclamation in 1928, the All Indonesia Youth Congress proclaimed it’s Youth Pledge, following the impressions of one national individuality, one state and one linguistic communication ( Alone Planet, 2014 ) . The conflict for independency wavered between warfare and diplomatic negotiations. Under the Linggarjati Agreement of November 1946, the Dutch recognized the Republican authorities and both sides agreed to work towards an Indonesian federation under a Dutch commonwealth ( Pearson Education, 2000-2014 ) . The understanding was shortly swept aside as war escalated. The Dutch mounted a big offense in July 1947, doing t he United Nations to step in ( Pearson Education, 2000-2014 ) . In February 1948 the Dutch launched another onslaught on the Republicans, interrupting the United Nations understanding. Under force per unit area from the United States, which threatened to retreat its postwar assistance to the Netherlands, the Dutch negotiated for independency. On December 27, 1949 the Indonesian flag was raised at Jakarta’s Istana Merdeka, and power was officially handed over ( Pearson Education, 2000-2014 ) . . Mentions Foley, J. ( 2005, April 01 ) .Homo floresiensis: The hobbit. Retrieved from hypertext transfer protocol: //www.talkorigins.org/faqs/homs/flores.html Frederick, W. , A ; Worden, R. ( 1992 ) .Early Dutch east indies. Retrieved from hypertext transfer protocol: //www.shsu.edu/~his_ncp/Indones.html Frederick, W. , A ; Worden, R. ( 2011 ) .Indonesia a state survey. (6thed. ) . Washington, DC: Government Printing Office. Glasscase, F. ( 2011, June 01 ) .Dutch east indies uncovered: Prehistoric Indonesia. Retrieved from hypertext transfer protocol: //indonesiauncovered.blogspot.com/2011/06/prehistoric-indonesia.html Lonely Planet. ( 2014 ) .History of Indonesia. Retrieved from hypertext transfer protocol: //www.lonelyplanet.com/indonesia/history O’Neil, D. ( 1999 ) .Homo erectus. Retrieved from hypertext transfer protocol: //anthro.palomar.edu/homo/homo_2.htm Pearson Education. ( 2000-2014 ) .Dutch east indies. Retrieved from hypertext transfer protocol: //www.factmonster.com/ipka/A0107634.html Prof. Palmer, Soc.3597.01, January 2014. Smithsonian Institution. ( 2014, January 27 ) .Hobbits on flores, Indonesia. Retrieved from hypertext transfer protocol: //humanorigins.si.edu/research/asian-research/hobbits How to cite Human fossil findings in Indonesia, Essay examples

Ethical Issues for Citizenship and Sustainability- myassignmenthelp

Question: Discuss about theEthical Issues for Citizenship and Sustainability. Answer: What is the matter? The government has decided to create a group of teachers who are willing to provide the notes to the students who are unable to get the notes as they do not have the financial potentiality to visit school and receive the basic education for the betterment of their lives. Hence government has been planning to provide the platform to the students for getting the notes ready in hand with the help of the customi9ization of the notes that will be uploaded by the teachers. The government decides to create a group of teachers that would make notes or study materials for children. The study material would include the important topics and a client group would offer the funds required in producing them. The teachers would customize the lessons. The targeted students are the ones who are located in remote areas where there are no schools located. The government funding agencies suggested the study materials to be in multimedia format. It is quite difficult for the team to develop multimedia con tent. The funds required in order to produce a multimedia study material is very high and the content would not be accessible by every child. There are various reasons for which it is not possible to create a multimedia study material What are the issues? There are many issues that would interrupt the production of multimedia formatted study materials. The issues are as follows The group of teachers is just concerned of creating study materials only. The audio visual content could not be made by them. A different group has to be selected that would look after this aspect. This is quite difficult for a newly introduced organization to get so many people to help for this. In 20th century, in the world of multimedia there are still regions in India that have not been introduced to internet yet. They have no access to smart phones or internet. So introducing multimedia content would not be accessible by all types of students and from all parts of country. The fund required would be very high. Accessible multimedia is very costly to develop. The hardware requirements for Multimedia are CPU, Monitor, Video Grabbing Card, Sound Card, CD-Rom. The software requirements are Adobe CS4, Adobe Dreamweaver, Adobe Fireworks, Gimp, Google Sketchup, Microsoft Frontpage and many more. These requirements are very essential to fulfill for applying multimedia. These would have a very high budget. The teachers presently have access to limited resources which will be required to produce study materials. Students also have access to very limited resources so it would be difficult to produce accessible multimedia study materials. The targeted students are those who can not attend school for some or the other reason. The disabilities faced by them are either distance problem or they can not go to school because they have to earn due to lack of earning source in their family. Who are affected? There would be various affects of the multimedia application. The targeted students would be affected if the system is badly designed or too costly for them to afford. If the materials are not prepared with utmost care it will get rejected by the students and the hard work would be useless. The teachers would also be affected if there is no sufficient opportunity to learn and receive promotion. If the system fails for any reason the government as well as the funding party will be affected. Everyone would be positive affected if the job is done with honesty and transparency and accepted by the targeted students. What are the ethical issues? Utilitarianism- the acts of utilitarianism states is the betterment of the society id s the main concern for the ethical law (Crane Matten, 2016). However, in case of using multimedia in the process the entire cost of the product rises which causes difficulties for the clients to get access to the much needed documents of the application hence the purpose of the project gets invalid. Deontological theory this act states that the motive of the duty must be ethical in nature in order to serve the dignity of the project (McCuen, 2016). But in case of using multimedia in the processing of the project the investors are trying to make profit out of the project which itself is an unethical fact for the project terminologies. Virtue theory- this theory states that the fact of going out of the boundaries to stick to the ethical point of view is the main code of conduct that is to be followed in the processing of the project (Pope Vasquez, 2016). Virtual ethics is not taken int consideration in this case as the investors and the manufacturers is bothered about the profit making concept through the services that are going to be provided. Contract theory- according to the contact theory the probation of the contract plays a vital role in the processing of the project. This proceedings that are made must be taken into consideration that the deal that is made is sufficient to provide the ethical services to the student that are really needy and do not have the ethical scarcity for the manufacturer regarding the manufacturing of the application (Congress, 2017). What can be done about it? There are various measures that can be taken in order to carry out the process smoothly. The measures are. The clients have to be made understand that the system has to be highly accessible. The creation of inaccessible content may be a risk for everyone. The client should be advised to study the primary benefits of the system. Providing sufficient supporting services in order to ensure the viability of the upcoming resource Over-sophisticated technology should be avoided which would be unaffordable by the targeted customers and causes disadvantages to nobody Which option is the best? The best option is to concentrate on what is needed to be produced and how it has to be done instead of concentrating on introducing multimedia materials which would be inaccessible by the targeted customers as well as might create a chaos among the system. If not accepted by people the resources would be wasted and even the government will be affected along with the clients involved in it. References Bonnefon, J. F., Shariff, A., Rahwan, I. (2016). The social dilemma of autonomous vehicles.Science,352(6293), 1573-1576. Congress, E. P. (2017). What social workers should know about ethics: Understanding and resolving practice dilemmas.Social Work Ethics, 1909. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Heizer, J. (2016).Operations Management, 11/e. Pearson Education India.