Nike- Managerial Case Study - 4914 Words

NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the worlds top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success.†¦show more content†¦In 1988, Nike declared its first ads in â€Å"the just do it† campaign. Later and after entering the European market, Nike became actively involved as a sponsor of soccer youth leagues, local clubs, and national teams. The big break came in 1994, when the Brazilian team, the national team for which Nike had real sponsorship, won the World Cup. The victory led overseas revenues to surpass U.S revenues for the first time. Today Nike dominates the athletic footwear market. Nine of the 10 top selling basketball shoes, for example, are Nikes. Nike introduces hundreds of shoes each year for 30 sports, averaging one new shoe style every day of the year. Swooshes abound on everything from wristwatches to golf clubs to swimming caps. In the light of management theory, the founder had played the role of the entrepreneur who committed organizational resources to develop innovative goods and services. He decided to expand internationally to open new markets for the company’s products. Nike’s management is in accordance with the administrative management theory. They focus on identifying the principles that will lead to the creation of the most efficient system of the organization and management. Their theory evolved to organizational environment theory with an open system that takes in resources from its external global environment and converts them into goods and services that are sent back to the environment for purchase byShow MoreRelatedNike- Managerial Case Study4930 Words   |  20 PagesNIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday, December 23, 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high quality running shoes designed especially for athletes by athletes, at competitive prices. Today, Nike is the worlds leading maker of athletic shoes, equipment and apparel. Nike has invested highly on marketing. It hasRead MoreAnalysis of Three Videos on Outsourcing967 Words   |  4 PagesThree Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoric include crying babies, sweatshop conditions and a sad soundtrack all are designed to support this anti-outsourcing message against Nike. The visual rhetoric extends beyond the useRead MoreA Case Study Of Nestle S.a1368 Words   |  6 Pages This case study of Nestlà © S.A. will identify and analyse on a managerial issue that this company has undergone. The issue recognised is the use of child labour in cocoa production. This problem is a violation of child labour and human trafficking laws. 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This definition defines managerial accounting as â€Å"the process of identification, measurement, accumulation analysisRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreCase Study9153 Words   |  37 PagesCOLLEGE OF ARTS AND SCIENCES SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2- Case 9- Sony Corporation : An Evolution of Technology†¦14 2.3- Case 10- Nike :Spreading Out to Stay Together†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 3.0. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.42 ACKNOWLEDGEMENT Special thanks to ourRead MoreA001426205 Bellamy Charles STMK Essay2945 Words   |  12 Pagescomments FOR MODERATOR’S USE ONLY  I agree with the assessor’s assessment  I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: /20 Moderator: Title: NIKE case study Assignment topic: You have been provided with a case study of NIKE. In your case report, identify three or four Marketing Challenges covered in this subject and address how those challenges can be met using the principles developed in this subject. Please ensure to use academic in-text